About Us

Asas Group

Powering Protein Supply

Asas Group is a leading, integrated protein supplier in Malaysia. We are organized into two main divisions: Meat and Seafood. Our primary focus is on protein products, complemented by a small, strategic selection of non-protein items such as frozen French fries and mixed vegetables.

Our Meat Division specializes in importing and processing premium beef and lamb from trusted global sources.

Our Seafood Division is fully integrated, managing the entire supply chain from sustainable sourcing and expert processing to efficient distribution. This end- to-end control ensures freshness, quality, and traceability across all our protein products.

We supply a diverse clientele, including supermarkets, wholesalers, and restaurants. More than just a supplier, we are a strategic partner-committed to delivering consistent quality, reliable supply, and expert sourcing from farm and ocean to fork.

Vision

Vision

To be the cornerstone of a food-secure future by leading the evolution of the protein industry, becoming the trusted "Partner in Premium Protein Supply".

Mission

Mission

To promote a healthier lifestyle and diet among Malaysians by providing 100% natural seafood that meet consumers’ demand for quality, safety and transparency.

GROUP STRUCTURE

OUR JOURNEY

Company History

Founded in 2014 by experienced fisherman Mr. Chia Siang Min, CSM Marine began as a small seafood trader. The company later established its own packing and processing facility in Sungai Besar.

Committed to quality and sustainability, CSM Marine supplies fresh and frozen seafood to supermarkets, retailers, and restaurants across the region.

In 2020, CSM Marine joined ASAS Group as a key subsidiary, expanding into a diversified protein portfolio and contributing to a secure food future.

2014

CSM Marine
Sdn Bhd

2015

Q Yin Marine
Sdn Bhd

2018

Yu Kang Marine
Sdn Bhd

2019

Big Eye Supplies
Sdn Bhd

2020

BSB Marine
Sdn Bhd

2020

ASAS Food
Sdn Bhd

2021

Big Sea Supplies
Sdn Bhd

Global Sourcing

GLOBAL SOURCING

All of our beef and lamb products are imported, with our primary sourcing countries being India, Brazil, Thailand, New Zealand, Australia and China. Averaging 19 containers and 3 air freight shipments a month.

In addition to our local sources, we import a variety of seafood products from numerous countries, including Chile, Ecuador, China, Thailand, Indonesia, and Vietnam. Averaging 65 containers per year.